Personal / Community: Community project
Population sub-categories: Women empowerment, Family planning, Women's education, Women's health, Girls' education
Description: Since 1998, Population Media Center has successfully used mission-driven entertainment to confront the most powerful drivers of ongoing rapid population growth: the social norms, attitudes and behaviors related to the status of women in various societies around the world; misinformation about contraception and cultural barriers to its use (such as male opposition); and perceived norms with regard to ideal family size.
Website about this solution: https://info.populationmedia.org/real-reasons-population-growth-whitepaper
Video about this solution: https://www.youtube.com/watch?v=F8wVjBcQ3O4
Why I love this solution: PMC understands that solving the population issue requires much more than making family planning information and service accessible - it requires difficult work around changing social norms around the status of women and desired family size, and also correcting myths and misinformation about the safety and efficacy of modern contraception.